Before the formal squad: fast, iterative funnel testing (Jan–Mar). The tests that built the playbook Q2 scaled. Reconstructed from the test record — read as directional lift + learning.
🔶 Pre-cadence · no formal LOP plan yet · reconstructed as of
The quarter
Q1 at a glance
what the quarter produced
Read Q1 as directional. This quarter predates the formal enrollment squad, its LOP alignment, and weekly reporting — there was no formal plan to measure against. Revenue attribution wasn't wired yet, so figures are test deltas (%) and learnings, not measured revenue. Deltas come from the concluded-test record; a dollar estimate appears only where one was modeled at the time (labeled est.).